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Dial Hand & Body
Project Type
Brand Identity, Packaging, Brand Innovation, Strategy, Photography, Brand Integration
Role
Creative Director, Design, Strategy
At the forefront of Dial's brand evolution lies the ethos of "Power of a Fresh Start," encapsulating a rejuvenating experience for all. My strategic design overhaul introduced a monolithic design architecture, enhancing brand recognition and appeal to women without alienating other family members. This comprehensive approach elevated the beauty and effectiveness of the products, integrating innovative design strategies throughout the product pipeline.
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