Hi, I'm Missy Rafie

I am a Global Senior Design Leader with deep expertise in brand identity, packaging systems, brand innovation, and 360° marketing campaigns. I specialize in translating consumer insight into design that performs on shelf, resonates across every touchpoint, and strengthens brand equity at scale. By combining strategic thinking with hands-on creative execution, I help brands stand out in competitive markets and drive measurable business impact.

 

From concept to launch, I partner with cross-functional teams and agency partners to deliver breakthrough creative that is both visually compelling and commercially effective. Whether you’re looking to refresh a brand, innovate your packaging, or execute integrated campaigns, my work is focused on driving results that matter—for your business and your consumers.