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Pampers
Project Type
Packaging Design, Product Design, Strategy, POP, DTC, Editorial Promotions, Design Integration, Photography, Marketing Communications
Role
Global Senior Design Manager, Creative Director, Design, Strategy,
At the helm of Pampers, from LPK agency to P&G as Global Senior Design Manager, I spearheaded the development of a global design vision and innovation strategies. We aimed to transform both the brand and its products into meaningful and delightful experiences resonating with mothers and their babies. Through meticulous attention to detail and consumer-centric knowledge, I crafted packaging, product, and promotional materials that wove together a holistic narrative, engaging mothers emotionally and meeting them wherever they were on their journey with their babies.
